Take Your Part was an in-house campaign for a large international firm. The aim of the project was to bring together employees from different departments, sectors, and levels of seniority, reinforcing the idea that everyone has an important role to play in the company's success.

This concept directly informed the logo design. To visually represent the idea of "taking your part," a section of the T in Take was deliberately removed. This subtle intervention transforms the typography into a visual metaphor, demonstrating the campaign message through the logo itself.

By physically taking away one part of the letter, the identity reflects the act of participation and contribution, while inviting viewers to recognise that even a small part can have a meaningful impact. The minimalist alteration keeps the logo clean and professional while creating a memorable and conceptually driven visual identity.

Brand Creation, Merchandise, Posters, Editorial, Presentations